Kimberly-Clark released a revolutionary dispenser for KIMTECH PREP* Wipers in 2008. This dispenser was unique in the highly specialized Cleanroom industry; it allowed for a wiper to be dispensed using only one had in one simple step while maintaining zero contamination of the wiper, a critical requirement in this industry. To promote awareness and sales, a specially targeted ad campaign was necessary. The “One Small Step” campaign was co-created by myself and a copywriter and consisted of print ads and an audio card with an offer for a sample. The ad and card featured graphics from the first moon landing and the card had a modified recording stating: “That’s one small step for you, one giant leap in the cleanroom…”. The ads were featured in various scientific and cleanroom industry magazines and 5000 cards were mailed to specific professionals around the country.
