A well designed print piece can serve as a scythe to cut through the daily digital clutter and put you front-of-mind.
Attractive design, prompt revisions, and evolving content keep digital media immediately relevant and super cost-effective.
Your brand identity is your promise and your calling card. It should reflect the values, qualities and unique differentiators of why your brand exists.
A picture is worth a thousand words. I am adept at digital and traditional illustration for anything from an album cover to an infographic or icon.
Design is a passion for me.
I get great satisfaction in crafting solutions that not only meet but exceed people’s expectations. Surprised and happy clients are the fuel for my creative motor.
Every little thing I see, touch, and hear influences my aesthetic. I absorb everything I like and store it for later reference. I’ll occasionally buy stuff I don’t really need because it’s in a “cool package”. I annoy friends while watching movies or TV because I pick out the fonts by name. Curiosity is one of my biggest allies and I am constantly taking notes, screen-shots and photos.
— I Am a Designer —
Some Recent Projects
Below is just a sample of what I have created for clients. Give me your challenge – I’m ready to rise to the occasion.
Digital and Print Advertising
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Furniture Today Convention Environmental Graphics
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New Product Website
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Customized Sales Collateral
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20 Year Anniversary Logo, Website, and Gifts
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Album Cover and Tshirt Art
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Tshirt Art for Album Single
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Kimberly-Clark creates a large variety of non-woven fabrics to be used for everything from hospital gowns to HAZMAT suits. They also create a line of fabrics sold under the brand name Block-It TM, to be used to manufacture custom car covers. I was tasked with the complete overhaul of an outdated and expensive-to-produce brochure and sample book kit. The new piece needed to appeal to the wide demographic that the custom automotive industry consists of; from the youthful Tuner-Car industry to the more urbane Historic Restoration audience, and everything in-between. It also needed to be more economical to produce in large quantities. I used a clean layout with custom paper foil stamping and a grommeted binding while incorporated the fabric swatches directly into the brochure. The result was resounding success that cost less than half of the older piece to produce and was still in use over seven years later.
Kleenex® Flu Awareness Online Campaign
This campaign consisted of animated ads featured during peak flu season on various websites (such as that of the NBC television show “The Office”). They were created for the Kleenex® online presence during Flu Awareness Month. My concept was to show flu germs as “alien invaders” in a science fiction/video game context. The animated germs rolled and rotated around the background of the ads and were quite eye-catching in the context of the web page as a whole. The ads were very well-received and the click-through traffic and entry numbers far exceeded client expectations.
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I am a constant work-in-progress and honestly believe in learning something new every day.
I offer excellent, time-proven conceptual and design skills. I have years of expertise at branding: from initial creation and stewardship to maintaining brand relevance through any necessary evolution. I enjoy contributing to marketing campaigns of any nature and media channel, and I listen carefully to feedback.
I’m Adobe Expert-Certified in Photoshop, InDesign, and Illustrator. I’m highly skilled in Adobe Expressions, Canva, and Acrobat. I’ve also worked in WordPress, Adobe Animate, and Microsoft Office Suite.
I am an expert in print design and specialty printing techniques. My files are press-ready and accurate; this saves you time and the cost of prepress file preparation.
I have strong experience in website design and collaborate well with programmers and UX/UI developers to produce robust site architecture and intuitive content organization.
I’ve worked on project management from conceptualization to completion and I lead by example and by encouraging teammates to explore new ideas and techniques.
Give me a buzz
Tel.: +1 (770) 312-7966
Knoxville, TN USA
chimesdesign27@gmail.com
www.linkedin.com/in/christel-swift-designer