Fortiva's fastest growing product is its credit card. During the past year, a lot of marketing effort has been put into brand recognition and trust of the Fortiva Credit Card as a card that is a valuable tool for those with less-than-perfect credit. It's an unsecured Mastercard with a revolving credit line, and this is part of its consumer appeal. Using credit bureau lists we targeted specific groups to market to across the web, via email and standard mail. Three different color card plastics were created to give consumer choice. This effort will continue throughout 2017 in earnest, and with great success.
