Atlanticus offers Fortiva financial products to consumers with less than perfect credit. These products consist of credit cards, personal loans and retail lines of credit. The purpose of this site is to create strong branding and recognition of Fortiva and those products in the minds and hearts of consumers. By taking ownership of the meaning and concept of "Confidence", Fortiva informs consumers that it is reliably there for its customers when they need it. Though an approachable and convivial tone, attractive and relatable imagery, as well as easily accessed and transparent information this site invites the user to interact. What would normally feel like a cold, somewhat impersonal financial transaction or research experience, becomes a memorable conversation.