The theme of this annual meeting was “Focus on Forward” as dictated by Kimberly-Clark executive management. My goal was to create an immediately recognizable symbolic representation of that theme and extend it into an exciting and motivating set of visuals that would carry through all printed, online, and environmental uses of the graphics throughout the entire week of the event.
I was informed by the marketing department directors of the enthusiastic response from the sales force to the graphics. This resulted in extra premium giveaways featuring the graphics, being requested and ordered well after the event was over.