Fortiva Retail Credit Print Advertising

Examples of trade publication print advertising for various commercial channels. This ad campaign evolved throughout the year to educate merchants about the need for second-look financing and to keep the Fortiva Retail Credit brand in mind. Visual clues such as punctuation marks used as design elements, owning the color orange and concise nuggets of information helped gain attention in otherwise visually bland publications, reinforce brand recognition and build trust in FRC as a thought leader.

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