Portfolio Category: Print

Fortiva Retail Credit Sales Collateral

Fortiva Retail Credit is a Second Look Financing program offered by Fortiva. It allows merchants (goods) and contractors (services) the ability to offer another form of financing to a customer when they do not qualify for prime-rate financing. The existing sales kit lacked brand uniformity, was unwieldy and also expensive to produce as it had so many variations…
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FRC Channel Sales Sheets

Fortiva Retail Credit offers consumer financing for several different commercial channels such as Home Improvement, Furniture, Dental Care and HVAC among others. These are examples of the customizable sales sheets that are printed on high-quality paper in-house and are inserted into the folders that contain sales materials tailored to the individual clients. As the sheets are…
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Fortiva Retail Credit Print Advertising

Examples of trade publication print advertising for various commercial channels. This ad campaign evolved throughout the year to educate merchants about the need for second-look financing and to keep the Fortiva Retail Credit brand in mind. Visual clues such as punctuation marks used as design elements, owning the color orange and concise nuggets of information…
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Fortiva Dual Offer Direct Mail

Fortiva offers different products to consumers in the form of lines of credit, personal loans, and credit cards. There are few if any competitors that simultaneously offer all of these. A decision was made to leverage this differentiating feature and draw the consumer more actively into the final approval process by offering them a choice.…
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