Walden Security is based in Chattanooga Tennessee and was looking for a way to market themselves aggressively in the Atlanta area. They were aware that their collateral and informational material needed updating and a more upscale look to do so. In the past, their material was created on-the-fly by their various branch locations and was neither uniform in appearance nor polished enough to accomplish this purpose. They approached the studio I worked for and I was tasked with creating a cohesive and polished set of materials to this end. In addition to the materials shown in the picture, I also created a uniform brand standards manual for them that clearly delineated things such as color, photography, logo and paper use to maintain the uniformity of any future pieces. Years later, I maintain an ongoing relationship with their marketing director and still occasionally do work for them.
