JAM Concert for America’s Kids
JCPenney established the JCPenney Afterschool Fund to provide after-school programs for kids to help challenge and extend their talents in a safe and supervised environment. Every year there is a nationally broadcast JAM Concert held to generate money for this fund. This particular year’s concert featured performers such as Sting, Kenny Chesney, and Andrea Bocelli to name but a few.
Working closely with my creative director at Realm Communications Michael Stewart, we created an invitation meant for high-level marketing executives of large companies. The invitation outlined media sponsorship packages that could be purchased for this event. Through photography, specialty paper and printing effects, as well as clean design and color use; an elegant invitation package was created, compelling executives to spend the hundreds of thousands of dollars that these sponsorship packages cost.