This client came to me with a request for a logo and a name for his business. He runs a high-end detail shop servicing very exotic and custom cars such as Ferraris, Bentleys, Lamborghinis as well as collectible classic autos. The name “fine point” evolved after discussing with him the level of skill and the detail-oriented nature he required of himself and of his employees. Putting a “fine point” on details was a perfect play on words for his business and the simple, elegant type treatment of the logo as well as the colors chosen reflected his ideas of “clean and elite...
